Kfc And Mcdonalds Case Study - 1406 Words

Task: 1. My two chosen Fast Food Companies that will be researched is: -Macdonald’s AND -KFC 2. Background: MacDonald’s: â€Å"It all began in the United States of America in 1955, in a small butcher shop in Maywood, Illinois. There, their founder, Ray Kroc, sealed the deal with McDonald’s first beef supplier with a handshake and received his first burger patties on credit. Since then, McDonald’s has opened restaurants all over the world, never forgetting their commitment to Quality, Service, Cleanliness and Value (QSCV). At the heart of everything they prepare, every ingredient their suppliers provide, and every person that works with them, is their focus on delivering the high quality meals that their customers expect.†¦show more content†¦They have invested in many sustainability measures in its restaurants over the past two years which have included building design, making sure that natural light and heat from the sun complement a minimum air-conditioning design which form part of a programme Solomon refers to as â€Å"Project Green and Growing†. This visionary progra mme targets a 20% saving in water consumption, a 20% saving on electricity consumption, 20% saving on costs and 20% saving on construction time as the brand continues on its strong growth path.† Their contribution to people/communities: Ronald McDonald House Charities: Helping a sick child fight their illness takes a big enough emotional toll on a family, let alone the financial strain. Mc- Donald’s understood the need to improve the lives of children and their families during difficult times by creating The Ronald McDonald House of Charities organisation (RMHC) South Africa, McDonald’s South Africa’s charity of choice and its largest corporate donor. RMHC helps families by accommodating them near their critically ill and hospitalized child in a Ronald McDonald House, providing a place to rest while visiting their sick child in a Ronald McDonald Family Room and providing healthcare services such as vaccinations and optical services to rural communities through Ronald McDonald Care Mobile. (MacDonald’s 2015) U14 School league: â€Å"The McDonald s Under14 School s League is a 2010 FIFA World Cup â„ ¢ legacy project that is passionate aboutShow MoreRelatedKfc, A Spot Light And Taste Of Food Restaurants Essay1615 Words   |  7 Pageswhy people in Pakistan prefer KFC over Macdonald and we found that due togood quality and taste of food people prefer KFC .When KFC was introduced in Pakistan the prices was not affordable by people but now they have lower their prices. One reason was alsothe impressive packages due to which people prefer KFC over McDonald’s. While conductingour research we also came to know that KFC is more advertised this is one of the reasons that people prefer KFC over McDonald’s. We are going to discuss all ofRead MoreKey Success of Kfc842 Words   |  4 Pages____________________________________________________________ _________ B200A TMA Fall 2011 ____________________________________________________________ _________ Case: KFC in China In China, Yum! 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And along the way, we’ve managed not just to live history, but create it:   from drive-thru restaurants to Chicken McNuggets to college credits from Hamburger U and much more. It’s been quite the journey, and we promise this is just the beginning-we’ve got our hearts set on making more history† (McDonald’s Corporation, 2011). Almost 60 years have passed since Raymond Kroc envisioned